Google AdWords Marketing Campaign from TurkReno

TurkReno Inc.
Published 07/29/2009
Written by Taylor S. Ripley

What is it?

Google AdWords: Google's advertising service. It's the ads on the right hand side (and top sometimes) of nearly every search results page. We at TurkReno can assist you in managing your campaign and improving your Google Search visibility.

Google advertising works on a simple principle. You pay Google each time someone clicks from the search results page over to your site. You pay a certain amount per "click" or visit. In return, the search engine places your ads in the results of relevant searches (you get to say what is relevant by selecting keywords).

Who makes it?

Those zany Google people in Mountain View, CA. Google AdWords actually consists of over 90 percent of the corporation's income.

Why is Google AdWords Important?

Google AdWords is Google's way of allowing the little guy to advertise to scads of highly targeted prospects. It's killer because you can use it to grow your business. Yes you Mr. or Mrs. barely-has-a-budget entrepreneur or Internet novice. Google has put effective advertising within reach of the every man (or woman) for what is arguably the first time in history.

It's super easy to sign-up, super cheap to at least test it out, and once you get the hang of it, it can be deadly effective at helping you grow your business.

We would probably put this resource in the top 5 resources available to entrepreneurs and business owners, particularly those who use their website for something more than a digital brochure.

In our experience, the Google Adwords Website Optimizer, Traffic, and Click Estimators are somewhat unreliable. The only way to really know what kind of performance you'll using our service have is to know is to try. It helps if you know your past and current traffic statistics, run your own ad campaign and see what happens, and know your current competition for your target market.

How Can TurkReno Improve Current Campaigns

Some of the quirks in the AdWords algorithm that determine where and when you show up in listings can be frustrating because placement is somewhat unpredictable. In our hands, making sure that your site has perfect SEO is one of the first elements we take into consideration. With proper validation, SEO, and traffic analysis and application, you're basically guaranteed on the first page.

How much does it cost?

Contact us to setup an account. We will help you determine your budget and investigate the current cost for the terms you are targeting. Using a minimum budget of 5.00, you then pay Google a cost per click which varies based on current value of the keywords you wish to purchase impressions for. There is a minimum 20.00 associated management fee based on your monthly ad spend since we do monitor all campaigns very closely to maximize effectiveness and return on investment.

At TurkReno, We Create Solutions That Work